About this Brand:
Researchers say that breakfast is the most important meal of the day. Sometimes you're lucky if you manage to get matching shoes on your feet as you scramble to get out of the house. It is in these rushed moments that we strip our breakfast down to the bare essentials...dry cereal thrown hastily into a plastic baggy for a quick getaway. We deliver that delicious, dry cereal fruity goodness. Go ahead, grab two sneakers that vaguely resemble each other and try to enjoy your Belated Breakfast on the run.